What is copywriting?

It’s often called content writing these days. A client gives us a brief, say for a marketing blog or a speech or a newsletter, and our team of writers will transform that into a suitable piece of writing.

Why wouldn’t we use ChatGPT?

Good question! And one we are asking ourselves in this business. ChatGPT is in its infancy and it’s not everyone’s cup of tea. Furthermore, some people just don’t have the time or the inclination to do the necessary research. They just want us to do the writing for them.

All of our writers pride themselves on being well read, and many of them are excellent creative writers in their own right. They can put your voice into a piece of writing, your authority and your creativity, so that it reflects your vision or that of your business.

Some of the work we do …

A client recently contacted us to help him write a label for a customised champagne bottle for his loyal customers. In close collaboration we were able to come up with a text that was full of fizz, fit for a bottle of the finest sparkling wine.